PT BORWITA CITRA PRIMA
DOING BETTER EVERYDAY
FOR EXCELLENT SERVICES
To become a world class company and preferred business partner to all stakeholder
Distribute leading consumer products through excellent customer services.
ABOUT US
Modern Distribution Company
Borwita Citra Prima is a private distribution company with distribution reach span across South Sumatra, Bengkulu, Banten, Jakarta, West Java, Central Java, East Java, Bali, East Nusa Tenggara, West Nusa Tenggara, South Sulawesi, West Sulawesi, Central Sulawesi, Southeast Sulawesi, Gorontalo, North Sulawesi, North Maluku, Maluku, West Papua, Papua.
Founded in 1976, Borwita now become one of leading FMCG Distributor in Indonesia. Borwita’s business has grown aggressively for the last few years and today distributes the full spectrum of consumer products: personal care & hygiene, foods, beverages, snacks, and consumer electricals.
EXCELENT SERVICES
Leading consumer products through excellence customer services
WORLD CLASS OPERATION
Excellence in distribution with superior efficiency and precision.
COVERAGE
Coverage Area of Borwita in Indonesia
Borwita has the ability to do extensive and deep coverage, both urban and rural, in all traditional and modern segments.
Direct Coverage
Indirect Coverage
OUR PRINCIPALS
We Distribute Leading Consumer Products Through Excellence Customer Services
Beauty, Health & Hygiene
Since 1988
Since 2019
Since 2020
Since 2025
Since 2025
Food & Beverages
Since 2005
Since 2005
Since 2007
Since 2006
Since 2017
Since 2017
Since 2018
Since 2020
Since 2022
Since 2022
Since 2024
Since 2025
Electrical & Electronic
Since 2018
Since 2022
Since 2022
Since 2025
KEY BUSINESS METRIC
Borwita by Numbers
370K+
Customers
TRANSACTION
490K+
/Month
20K+
/Day
49+
/Minute
COVERAGE
165
Branch & Depo
42
Warehouse
SALESMAN VISIT
1.0M+
/Month
MAN POWER
2.0K
Seller Team
1.3K+
Delivery Team
370+
Armada/Truck
TECHNOLOGY
Borwita Continues to Maintain
World Class Operation
Borwita is committed to continuously improve its operational capabilities by leveraging on the latest technology available that bring added value to productivity, customer service and cost efficiency for our stake holders.
LIFE AT BORWITA
Let’s Grow Together With Borwita Citra Prima
Get a Glimpse into The Vibrant Culture at Borwita. Discover what makes working at Borwita a rewarding experience.
LATEST UPDATE
Activities & Achievement
Why Financial Management and Investment Matter
In today’s world, earning an income alone is not enough to ensure long-term financial stability. Without proper financial planning, individuals can easily fall into…
STAR 2.0: Preparing Borwita’s Future Leaders through Coaching Style Leadership
In today’s ever-evolving business landscape, companies need more than just technically skilled employees, they need leaders who can inspire, guide, and drive their teams…
Borwita Wins the 2025 Corporate Entrepreneurial Marketing Award from MarkPlus
Borwita Citra Prima proudly marked another milestone in 2025 by receiving the Corporate Entrepreneurial Marketing Award at the prestigious Indonesia Marketing Festival (IMF) 2025,…
